2016 Food Allergy Check-in Report

The “2016 Food Allergy Check-in Report," commissioned by Kraft Peanut Butter*, found that many Canadians are unaware of the extent of the risks and challenges that food allergies present, suggesting that more education is needed.

According to The Hospital for Sick Children (SickKids), the prevalence of allergy is on the rise, with an approximate 18 per cent increase in severe allergic reactions over the past 15 years. Research is ongoing to determine the cause and find the cure.

Kraft Peanut Butter wants to help Canadians stick together and create meaningful moments, both great and small. For many it’s the simple times, the everyday happenings, that forge the strongest connections – lunch at a best friend’s house, sharing a snack at recess or grabbing a bite while hanging out with friends after school.

When asked by SickKids Foundation to support the Food Allergy & Anaphylaxis Program at The Hospital for Sick Children (SickKids), Kraft Peanut Butter was eager to help. So, the brand commissioned two surveys, fielded by Vision Critical and Food Allergy Canada, to highlight some of the challenges that families with food allergies face and help make life a little easier.

SickKids has declared that, within only 10 years, it will find a cure for food allergies and help eliminate the fear of reaction for the 300,000 Canadian children and their families currently affected. Until then, those affected will continue to rely on the community for support and understanding. For more information, please visit www.InOnly10Years.com

Key Survey Findings 

For children with food allergies, the worry is very real and many Canadians don’t understand the extent of the risks and challenges.

· Approximately half (51 per cent) of youth with food allergies don’t think that people really understand the risks and challenges they face. 

· Four in 10 youth with food allergies agree that people without food allergies don’t make efforts to protect them (for example, by avoiding food with allergens). 

· Three quarters of children (76 per cent) with food allergies say that having an allergic reaction makes them “very worried.” In comparison, only one third (37 per cent) of adults think that having an allergic reaction causes them extreme worry. 

· More than half of youth with allergies (56 per cent) worry about not having someone around who knows what to do if a he or she has an allergic reaction. Only 28 per cent of adults think youth are very worried about this happening. 

· More than half (55 per cent) of adults (parents and non-parents) did not know that severe allergic reactions have been on the rise, having increased 18 per cent in the past 15 years. 

· When asked, eight in 10 adults said not wearing a seatbelt is dangerous while only one-third of them felt forgoing precautions for food allergens is dangerous. 

Adults without children have a lower understanding of allergy-related issues.

· Parents are more likely (73 per cent) than non-parents (59 per cent) to ask a child if they have a food allergy before serving them food. 

Along with experiencing worry about their allergies an average of five times a day, youth weighed in on where they feel the safest.

· Almost all (97 per cent of) children who have food allergies agree they feel safest at home. 

· One in five agree they feel safe at school. 

So far, Kraft Peanut Butter has contributed $100,000 to The Hospital for Sick Children (SickKids) in support of the Food Allergy & Anaphylaxis Program and is continuing to help build awareness around food allergies and the need for a cure. The ultimate goal is to ensure that #InOnly10Years kids won’t have to worry about their allergies and can get back to focusing on just being kids. 

For more information on how you can help, please visit www.InOnly10Years.com 

For more information about the Food Allergy & Anaphylaxis Program at The Hospital for Sick Children (SickKids), please visit www.SickKidsFoundation.com/Allergy 

For more information about living with food allergies, please visit www.foodallergycanada.ca 

*Vision Critical conducted two surveys on behalf of Kraft Peanut Butter. The first was among adults on Angus Reid Forum, split between parents and non-parents. The second study was deployed to a list of 15,000 people to reach young people with allergies. The median completion time for the adult survey was 7 minutes and the youth survey was 9 minutes. Fieldwork for the adult study took place from March 13 to March 17 and the youth study from March 24 to April 5, 2016. The adult study collected a total of 1,010 completes (506 parents & 505 non-parents) and the youth study collected 224 youth (88 teens & 136 children assisted by parents) completes. The margins of error on a probability sample of the same sizes would be +/-3.1% and +/-6.6% 

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